Users will soon have a fresh option that permits them to cut down on the amount of AI-made videos appearing in their timelines. This step comes as the platform revealed that it presently contains more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a widespread release. This development coincides with a rise in AI-generated material, spurred by recent AI video creators.
AI Proliferation Online
Studies have shown that almost one in 10 of the most rapidly expanding channels on a popular video site only show content made by AI. A considerable share of this output is deemed mass-produced AI material, a term for poor-quality, mass-produced content that is frequently illogical or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, from digital art to science explainers, and we aim to offer the community the option to adjust the amount of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are currently 1.3bn videos on its service labeled as made with AI. Overall, more than 100 m videos are added to the platform daily, making AI content a limited portion of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the amount of AI content they view by using the topic control option in the platform and picking “AI-generated content”. Additional categories that are already be adjusted under the setting include news, fashion, cosmetics, and movement.
Content Labeling and Policies
TikTok’s rules mandate users to identify “realistic” AI-made content, and it bans harmful AI impersonations of public figures or crisis events. Any realistic artificial content that is not labeled can be taken down under its community policies.
Additionally, the platform will now attach an artificially created tag to content made using its built-in AI features, or identified by an industry-wide initiative for recognizing AI-generated material. This step is intended to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
TikTok is also establishing a $2m awareness program for professionals and institutions to produce educational content about ethical AI use. This project will assist educational bodies focused on teaching computer science.
Moderation Strategy
The platform has supported its content review process, during discussion over proposals to cut jobs for numerous safety staff in Britain. It is expected to cut hundreds of positions in its content moderation department in London, with worker representatives and online safety experts raising concerns that staff are being displaced by AI moderation.
A company official clarified that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it gets reviewed by humans. The platform announced a notable drop in shocking and graphic content handled by content reviewers over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is really helping us work at speed.”
